Wednesday, May 13, 2009

Top 10 Trends in Life Science Marketing Webinar

Please join us for this free, 45-minute webinar and learn about the top 10 trends that are changing the face of life science marketing. Constrained budgets, technological advancements, and changes in customers’ expectations are a few of the drivers of these trends. This session will provide a summary of these key trends and discuss how to use them to connect with life scientists.

What you will learn:

  • How to effectively deploy webinars for increased brand awareness and pipeline fortification

  • Three simple suggestions for gaining immediate benefit from social marketing

  • The rise and importance of virtual trade shows

  • Online advertising options that generate optimal results

  • Leveraging mobile technology for life science marketing


The webinar will be held on May 28th at 12:00 Eastern Time

Register now

Tuesday, May 5, 2009

Bioo Scientific Receives Grant for the Development of Novel Anti-Viral Therapeutics

When a virus uncoats its genome after it infects a cell, the cell theoretically has a golden opportunity to attack the unprotected genome before it starts the process of making viral-specific products that cause problems in the cell. Researchers at Colorado State University have recently discovered a mechanism by which several viruses specifically suppress aspects of the cell in order to stabilize their nucleic acids to promote an efficient infection. This finding has revealed a prospective 'Achilles' heel' for viruses that has significant therapeutic potential. In a partnership with Colorado State and the Rocky Mountain Regional Center of Excellence in Biodefense and Emerging Diseases, Bioo Scientific recently received a $1.25 million, 5 year grant award to develop novel methodologies and compounds that will specifically overcome this viral suppression mechanism and allow cells to effectively attack viral nucleic acids.

“We are pleased to be able to contribute our expertise in drug discovery and development to this project” said Dr. Lance Ford, Bioo’s VP for Research and Development. “We are also very much looking forward to working with the cadre of biodefense-oriented microbiologists in the Rocky Mountain region. One aspect of the project that we find particularly exciting is that the treatments we will be developing could then be used to treat infections with multiple viruses of biodefense significance. Theoretically, the therapeutics could even be effective against rapidly evolving viruses like influenza.”